This two-day symposium was designed to assist those interested in learning more about marketing, sales, and technology within the Ski Industry. The event is aimed at managers who are committed to learning and continuing to grow the resort industry. COST: Complimentary. Brought to you by nxtConcepts, North Pole Design, Selectus Consulting, and Captain Morgan Rum (please drink responsibly)
Seminar Info
| Time | Topic | Speaker |
| Wednesday, 15th | ||
| 11:00 am EST | Simplifying Email, Web, and Network Protection: Internet access exposes today's modern company to a wide variety of threats including denial of service attacks, port scans, worms, trojans, botnets and application exploits. While security vulnerabilities in computer applications are found every day, hackers and criminals are also becoming more proficient in exploiting security weaknesses for fun or financial gain. Why You Should Attend: | Michael Kiehl, Selectus Consulting
Rescheduled to a Base Lodge Chat.Join in now... |
| Now on-demand! | Text Messaging: Who's Doing it. How it Works. What it Takes to be Successful: Mobile or text message marketing offers a new way to communicate with customers. It’s not only more personal, but easier and less costly than MOST other marketing methods. It has become an effective tool for prompting special offers that lead to sales. This seminar explains how texting can work as an advertising tool that could prove to be a “sure winner” in reaching today’s well informed and well connected society. Plan to attend this session to find out how to keep your marketing ahead of the competition! Why You Should Attend: This program will provide you with applicable, immediately usable marketing skills, including: -Texting, Texting…One, Two, Three (getting a handle on what text message marketing is) -Making it Personal and Engaging -Who’s Doing It and How Big of a Thing It Is (Case Studies: 35% Response Rates) -Why This Type of Marketing will Have a Positive Impact on Business -Concerns (Time, Content, Feedback, Legal) -Getting Started (Types of campaigns, Resources) | Samantha Rufo, nxtConcepts
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| Now on-demand! | Database Marketing for the New Media: Today’s marketing options can no longer be counted on two hands and two feet. The options are staggering as the decisions on how to use them. While there are no rules as to what the right mix is, there are some basic (and yes maybe traditional) steps that will help maximize your results. LTG will investigate the trends in one-to-one marketing and the tactics that leading companies are following. If your budgets are dwindling, your bark is better than your tweet and you are ready to put all your dollars back into radio (because it was so easy then!) join us in our discussion of covering the basics in the direct marketing arena. | Joy Spring, Leisure Trends View the On-Demand Webcast
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| Thursday, 16th | ||
| Now on-demand! | Rolling - Using Website Videos Successfully: Stand out from the crowd using videos on the web. As you are undoubtedly aware, one of the best ways to keep visitors glued to your pages is with video. Video offers an experience of sight, sound and emotional pull. Have you started using video online? If not, you may be missing out on a unique way to promote your resort, either on video sharing websites, or on your own website. Key Takeaways How and what to record, where to post it, and how to attract a viral audience. | Steve Pope, ePop Studio
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| Now on-demand! | PANEL - How to Engage Skiers and Riders with Your Resort's Brand Using Social Media: You've lit up your resort's blog, Facebook, Twitter, MySpace and Flickr. Now what? Developing a social media brand strategy that delivers results is more than just shoveling content and grooming blog posts. It takes an entirely different approach from traditional brand PR and resort marketing to be successful. Why You Should Attend: In this informative panel, we've assembled four industry social media evangelists to present their experience and techniques around topics of authenticiy, reputation, managing bad pr, social influence and social objects, gifting, promotion, and most importantly, managing multivariate brand conversations with your skiers and riders. | Milena Regos, Diamond Peak Ski Resort |
| Now on-demand! | Email, Social Media and SMS txting as Related Cousins: Find out how other Resorts are developing customers on different touch-points. Key Takeaway Recommendations and suggestions for building a strategic interactive marketing plan. | John Siewierski, Siewierski Consulting |
